AI copy is becoming the normal workflow
If your team writes adverts, emails, blogs or product pages, assume AI is already in the process somewhere. Your job is to set the standard for what must be checked before copy leaves the building.
A Reddit marketer described what many teams are already doing: using AI to turn briefs into draft copy, then lightly editing the result. The useful bit is not the confession. It is the reminder that AI copy is now routine, even when teams do not talk about it openly.


