← 2 August 2026 briefing
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Cleaner data is becoming the AI work before the AI work

Perplexity Trends 2 August 2026
How this applies to you

If your team wants AI to answer questions about sales, stock, jobs or customers, check the spreadsheets and systems first. Messy fields, duplicate records and unclear ownership will slow you down more than the model choice.

Qlik introduced data engineering tools aimed at making AI development easier. The practical point is simple: AI projects depend on prepared, reliable data before they depend on clever prompts.

Why it matters. If your team wants AI to answer questions about sales, stock, jobs or customers, check the spreadsheets and systems first. Messy fields, duplicate records and unclear ownership will slow you down more than the model choice.

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