Europe’s AI transparency rules are now in effect
The Verge AI
4 August 2026
How this applies to you
If you use AI in customer service, marketing images, training content, or automated messages, treat this as a prompt to review your labelling. Even outside the EU, clear disclosure is becoming a basic trust habit.
New EU AI Act transparency obligations are now live, including rules intended to make chatbots and AI-generated deepfakes easier to identify. The focus is on disclosure, labelling, and helping people understand when AI is involved.
Why it matters. If you use AI in customer service, marketing images, training content, or automated messages, treat this as a prompt to review your labelling. Even outside the EU, clear disclosure is becoming a basic trust habit.
