← 25 July 2026 briefing
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Pipedrive adds an AI bridge for CRM workflows

Martech.org 25 July 2026
How this applies to you

If your sales process lives in your CRM, this matters. You may soon be able to ask an assistant to prepare follow-ups, spot stale deals or summarise customer history without exporting spreadsheets.

Pipedrive launched a native Model Context Protocol server, giving AI assistants a more structured way to connect with CRM data and sales workflows.

Why it matters. If your sales process lives in your CRM, this matters. You may soon be able to ask an assistant to prepare follow-ups, spot stale deals or summarise customer history without exporting spreadsheets.

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